WHAT IS THE SCOUT?

 

Its collection of phone pics of campaigns that we’ve seen out and about in market, or served on our socials.​ It’s our way of sharing a bit of in-market intel from the retail world from us to you.

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It could simply be good copywriting we like, cool design work or catchy Shopper activations (good and bad) across the channels we shop. We aim to get this out every quarter.

 

Pics may be blurry or not perfect, ​​Please don’t judge the high amount of cardboard off-location pics or the quantity of liquor channel pics, its purely for research purposes.​ Feel free to judge your competitors' campaigns at will.

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WANT TO SHARE SOME OF YOUR OWN PICS?

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Email them through to info@platoonmktg.com.au 

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