OUR
WORK

HALLOWEEN PACKAGING

Themed packaging artwork development for Multi-Pack chips, custom designs across 6 SKU's, including character development, cut out masks, word search and jokes. The campaign included production of digital assets for paid media and socials.

HAWKE'S ECO ESCAPES

On-Pack Promotion with On-Premise extension giving Hawke's lovers the chance to Win 1 of 30 Eco Escapes (In2Wild tiny house) across Australia. Designed to align with Hawke's eco focus and commitment to preserving and enjoying Australia's native bushland.

SMITH'S REBEL MOON

Partnership campaign with Netflix / Rebel Moon, with an extensive integrated Shopper Media campaign, across AU and NZ (Bluebird) scope included Shopper strategy, TTL production, bespoke displays and AR digital amplification.

ELANCO PET NIGHT IN

Leveraging Shopper knowledge from other categories, Platoon developed the ‘Pet Night In’ retail event for Elanco Brands. The ownable event celebrates snuggling at home with your furry loved ones during the Winter season and has continued to secure retail partners support year on year.

LOGITECH MONTH OF GAMING

Creating a category event promotion that can be run year on year, securing exclusive retailer support and Shopper standout to drive purchase and brand loyalty.

CETAPHIL FACE THE WORLD

Translating a content driven Brand campaign empowering women to ‘face the world’ into a Shopper campaign, that carefully balances the message hierarchy along the path to purchase.

ELANCO GIFT PRODUCTION

To create standout in the pet category, bespoke gifts have been designed by Platoon and produced off-shore for many of Elanco’s Brands. Each gift played a different role to deliver Brand objectives - from securing floor space to keeping Brand names top of mind at home. POS kits were also developed to support the offer in-store.

MAXIBON x MULGA

Stay relevant and on-trend with a unique partnership with Mulga that brought two unique brands together. Mulga designed a illustrated character (Max) that was used on Hoodie prizes and campaign comm's.​Concept development, partnership negotiations, cart direction, content production, offshore production of Hoodies, entry mechanic and prize management.